Brand ecosystems

David Keefe

This article describes the competition between brands developing 'ecosystems' - communications systems that deliver content to consumers where ever they are - as they seek to generate consumer loyalty.

Brand ecosystems

David KeefeLandor Associates

Ecosystems is the latest buzzword. In the brand world, it refers to communications systems that connect, or deliver content, to consumers wherever and whenever they want it. David Keefe, of Landor Associates,...

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