Coupons, Inc: Goodbye, Grandma

Farstar Inc.

ENTRY INFORMATION

Category: Business and Consumer Services
Country where program ran: USA
Date program started/ended: 20 February – 31 May 2008

Product Description: Coupons Inc.'s core couponing, customer acquisition, and e-mail marketing services provide clients with creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption.

Advertiser/Client Name: Coupons, Inc.
Media Channels: DirectMail
Website: http://www.pastherprime.com/KevinLofgren

STRATEGY

Marketplace Challenge:

Coupons Inc.'s challenge was to gain access to executive decision makers at target companies in order to identify appropriate contacts and win new accounts as well as new brands in need of coupon origination. The company faced considerable competition from other promotional and brand product marketers with larger budgets as well as additional online advertising and marketing services. Because marketing executives’ days are stretched thin, Coupons Inc. needed a creative way to cut through the clutter and get its message in front of the decision makers. To make an impressionable impact, they hired our firm to create a uniquely clever lead generation and qualification campaign. Achieving measurable payback and ROI with the correct targets would validate the expense of the campaign.