Storytelling across digital platforms: Microsoft and online innovation
David TiltmanWarc
Digital storytelling still has to catch up with digital technology. That was the message from Microsoft's Stephen Kim, speaking at Spikes Asia (both in a presentation and in an interview with Warc). And he used some recent examples of innovative digital initiatives that point a way forward for brands and agencies.
Kim is General Manager, Global Creative Solutions, at Microsoft. He leads a team of designers and developers within the computing company who work with brands and agencies to develop innovative cross-platform initiatives. Their goal is to build "custom...