10 ways to start a movement
Bridget Angear
Finding a good cause around which to rally people can spread your message far beyond paid media as supporters spread the word for you, says Bridget Angear
We are constantly being told we live in a 'me' society, with everyone out for themselves. Yet, in all of us, there remains a human instinct to band together to achieve things which are only possible by a collective.
This is what we mean by a movement. It is more than just mass participation. It is something that takes on a momentum of its own...