Finding an eGRP: The ARF and ANA talk measurement at 4A's Transformation 2014

Geoffrey Precourt

John Montgomery could barely contain himself.

The chief operating officer of GroupM Interaction for North America was the Media Day discussion group leader at the "Transformation 2014 - The Idea Effect" conference organized by the 4A's (American Association of Advertising Agencies) and held in Beverly Hills, California.

In that capacity, he was moderating a discussion between Gayle Fuguitt and Bob Liodice, the presidents/ceos of the Advertising Research Foundation (ARF) and the Association of National Advertisers (ANA) respectively.

From left to right: John Montgomery, Gayle Fuguitt and Bob Liodice
Photo credit: Brian McCarthy/Corporate Close Ups