Vodafone: Invoice without invoice

Client Company Name: Vodafone Czech Republic a. s.
Brand Name: Vodafone
Agency: Y&R Prague
Category: Direct 1:1 Communication & Digital Communication
Total Commercial Communications Expenditure: Under €25,000
Country: Czech Republic

Background

Most customers still use paper invoices, even though it is expensive, non-green and it's not even necessary for accounting. In all these respects, electronic invoices are better because they save our time, money and the environment.

Objective

Make Vodafone customers switch from paper monthly invoices to electronic billing.

Strategy