Agile marketing: Create a new campaign in 14 days

John Kenny
FCB Chicago

When a client wants a campaign urgently, you need to have access to real-time research tools, to bring creatives into strategy development and to work in a multi-disciplinary agency team.

Marketing with velocity

This article is part of a collection of articles on agile marketing. Read more.

What does agility look like? FCB Chicago recently launched a new campaign for a major brand that beat all previous performance benchmarks and that, from client briefing to final edit, took all of 14 days to produce.

Agility like that doesn't just happen by chance. It's driven by two changes: how we think about and develop marketing strategy and the increasing investment of agencies in high-quality, end-to-end in-house video production.