Nestle Baby and Me: The new no. 1 on bestsellers list!

Vikrant Dhawan, Priyanka Gandhi, Priyadarshi Debasrit and Yoginder Jain

Campaign details

Brand owner: Nestlé India
Agency: ZenithOptimedia India
Brand: Baby and Me
Country: India
Channels used: Branded content, Print - general, unspecified
Media budget:Up to 500k

Executive summary

As the leading nutrition, health and wellness company in the world, Nestlé aims to enhance lives by providing healthy and nutritional food and beverage choices at all stages of life. It has a very strong portfolio in the infant nutrition space – its only significant gap was in the maternal nutrition space.

It wanted to leverage the equity in the nutrition space to launch 'Nestlé Baby and Me' for expecting and lactating mothers.