Warc Consensus Ad Forecast: Prospects decline for global adspend

Details findings from Warc's latest Consensus Ad Forecast.

Warc Consensus Ad Forecast: Prospects decline for global adspend

Suzy Young and Stephen Whiteside

Click here to access Warc's Consensus Forecast page, including links to the full datasets

Prospects for the advertising industry are in decline, as just two of the 13 key global markets have avoided a downgrade in their growth estimates for 2012, Warc's latest Consensus Ad Forecast has revealed.

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