Netshoes: Free and Unlimited Internet Access. On your mobile.
Campaign details
Brand: NetshoesAgency: MUVCategory: PromotionRegion: LATAM
Objective
Brazil is a big, emergent, connected and mobile country. Despite this, it is poor, expensive and in crisis. The country with the fifth most expensive telecommunication cost in the world, forcing 70% of customers to have pre-paid mobile phone plans and data packages with a limit of 10-20Mb per day.
And Netshoes, Latin America's largest e-commerce firm in sporting goods, has to operate within this scenario. A company with gross revenue of over USD 500 million...