Chill Out: Pencil Case

Wunderman Germany

Entry Information

Country where program ran: Germany
Program start date: 01/15/13
Program end date: 02/15/13
Advertiser/Client Name: Chill out E.V.
Product/Service Description: Not-for-Profit: Programs generated by a not-for-profit organization, such as charitable foundations, cultural institutions, trade associations or political/advocacy groups. Includes fundraising, public health and safety, public service and social action educational programs.
Category: Not-For-Profit (NFP)

Strategy

Business problem

An alarming study claimed that addiction begins earlier today than ever before. In most cases, children "learn" addiction because one of their parents is addicted. Unfortunately, schools contribute very little to help this serious problem. They either lack the needed skills. Or just close their eyes.