Subway sets new standards in content marketing

Geoffrey Precourt

It may be one of the most egregious instances of content marketing. But Tony Pace is not worried. Because he has the numbers to show that it's also one of the most powerful.

The setting: Community, NBC's sitcom.

The circumstance: the community college that provides the story architecture for the weekly show is about to become more "legitimate" with the introduction of a Subway sandwich shop integrated into its school cafeteria.

Subway's appearance in Community moved beyond product placement

In the old days - read: four or five years ago - of what once was called "product placement", the imagery alone would have advanced the brand cause.