The true story… behind Japanese children and moms
Dave McCaughanMcCann WorldGroup Asia Pacific
There is no doubt Japanese mothers, just like moms everywhere, cherish their children. Earlier this year we completed some new advertising for Johnson & Johnson's Band-Aid brand that illustrates a universal truth about that special relationship. Mothers naturally love to keep track of, take pride in and at the same time fret over every new step of their child's growing up. The first attempts to walk, the first trip to a playground, the first day at school, the first race, ballet lesson, football match are all...