Shop Direct Group – very.co.uk: Love Your Wardrobe
Indicia
The team
Lauren Higgins, Sian Hardman, Geraldine Sheriff, Ian Bates, Sian Norris, David Jones, Hazel Rudge, Ben Whitley, Clare Gill.
How did the campaign make a difference?
The highly targeted, multichannel Love your Wardrobe campaign helped solve fashion dilemmas for thousands of new customers. Over 12,000 new customers exceeded targets by 22%. With an average first-order value of £165, this was an initial return of over £2.5m for an ROI of £4.76.
What details of the strategy make this a winning entry?
By segmenting prospects to talk...