Sony Pictures Entertainment: Goosebumps – Movie magic comes to life

Jason Yoong and Deborah Gaudette

Campaign details

Brand: Sony Pictures Entertainment - Goosebumps
Brand owner: Sony Pictures Entertainment
Lead agency: UM
Country: United States
Industry: Films & movies
Channels used: Social media
Media budget: 500k - 1 million

Executive Summary

Our business objective was to drive movie ticket sales and open #1 at the box office for GOOSEBUMPS in the USA.

To achieve that, we needed to create a personal and immersive experience that would reinvigorate existing GOOSEBUMPS franchise fans and excite new fans. We set out to go beyond the typical movie marketing strategy and do something that had never been done before.