ANA chief: Media ecosystem has yet to assimilate change

Geoffrey Precourt

Bob Liodice, president/ceo of the Association of National Advertisers (ANA), had a mixed message for the marketers and publishers who assembled in Boca Raton for the organization's 2014 Media Leadership Conference.

Yes, change – Liodice called it a "media revolution" – over the last ten years has offered advertisers a new, and seemingly endless, set of means to connect their products and services with the public through an impossible variety of interactive and analog media.

Bob Liodice
PHOTO CREDIT: Andrew Eitelbach/ANA

But, the ANA head cautioned, the massive changes have come so quickly that the media ecosystem has not yet had a chance to assimilate them and produce the kind of efficiencies that senior management is certain to demand.