The four pillars of UPS' global sponsorship programs

Geoffrey Precourt

When Doug Gibeaut, director of sponsorships and events for United Parcel Service, Inc. (UPS), talks about a "diverse" geography and audience, there are a set of numbers that build his case. The company delivers more than 15 million packages a day to 6.1 million addresses in more than 220 countries. So vast is its global network that UPS need to operate its own airline to ensure the integrity of its supply chain.

With a product that has no particular shape or size, the opportunity for sponsorship programs is even more complicated. "Decision-makers in shipping and logistics can range from an administrative assistant at a law firm all the way to a C-level person in a company where transportation is a large part of—or a large expense in—their business model," Gibeaut told the 2011 IEG 'Return on Investment' sponsorship conference.