Dreamers That Do
The introduction of a new American Express international advertising campaign
the end of last year, American Express introduced a new brand
advertising campaign in several countries around the world with
the aim of supporting its international business growth plans.
the last few years, the company's international business has
grown rapidly as a result of a successful strategy focused on
geographic expansion and the introduction of new and innovative
product offerings. Today the challenge is to bring these multiple
products and businesses together under one holistic positioning
and create a communications platform that fully leverages the
power of the brand.