Dreamers That Do

The introduction of a new American Express international advertising campaign

Diego Scotti
American Express

At the end of last year, American Express introduced a new brand advertising campaign in several countries around the world with the aim of supporting its international business growth plans.

Over the last few years, the company's international business has grown rapidly as a result of a successful strategy focused on geographic expansion and the introduction of new and innovative product offerings. Today the challenge is to bring these multiple products and businesses together under one holistic positioning and create a communications platform that fully leverages the power of the brand.