The importance of brand identity
in a Name?
hearing the name Howard Johnson, Days Inn and Super 8, what immediately
comes to mind? That vacation to Hershey, PA, with the family? That road trip
across country with a good buddy? At some time or another, as an adult or as a
child, most of us have stayed at Howard Johnson, Days Inn, Super 8 hotels or one
of the many other well-known Cendant hotel chains. Everyone shares those
images of the bright-orange slanted Howard Johnson roofs, Days Inns' bright
sunburst logo and the big yellow '8' on those tall, skinny poles off the
interstate. Why do families stay at our locations? Well, these brands have been
around for a long time and have a name that people have come to trust and a
level of service they can expect. Basically, our customers want at a place where
they know they can get a good night's rest at a reasonable rate.