Newspapers Saw the Worst and Best of Times in
Boisfeuillet Jones, Jr.,
The Washington Post
They suffered with other advertising-driven
media as the economy slowed and September 11 took its added toll.
While the estimated industry-wide 2 percent drop in retail
advertising revenue affected all newspapers, large newspapers
were hit far harder by the sharp decline in their largest
category help-wanted classifieds and by a decline in their
fastest growing category national advertising.
At the same time, the importance of
newspapers to readers has never been more apparent. After the
terrorist attacks, most Americans turned to newspapers for
details of what happened and for explanations of the complex
consequences and implications for the nation. Other media and the
public alike depended on newspapers array of resources for
original reporting, for depth, for context, and for coherence on
local, national, and international fronts.