Media Outlook 

Newspapers Saw the Worst and Best of Times in 2001

Boisfeuillet Jones, Jr.,
The Washington Post

They suffered with other advertising-driven media as the economy slowed and September 11 took its added toll. While the estimated industry-wide 2 percent drop in retail advertising revenue affected all newspapers, large newspapers were hit far harder by the sharp decline in their largest category – help-wanted classifieds and by a decline in their fastest growing category – national advertising.

At the same time, the importance of newspapers to readers has never been more apparent. After the terrorist attacks, most Americans turned to newspapers for details of what happened and for explanations of the complex consequences and implications for the nation. Other media and the public alike depended on newspapers’ array of resources for original reporting, for depth, for context, and for coherence on local, national, and international fronts.