The A&F Forecast

Campaign details

Advertiser: Abercrombie & Fitch
Agency: R/GA
Category: Mobile Website
Region: NA

Strategy

Our goal was to provide intriguing content that would keep existing customers visiting the A&F loyalty site daily and inviting new members. The strategy was to build on an already existing daily habit: checking the weather to decide what to wear.

Execution

The A&F Forecast presents your daily weather forecast as only Abercrombie & Fitch can.

Hot A&F models in the latest seasonal looks are dynamically paired with local temperature and weather conditions, available responsively across devices and platforms.