Mars Direct: The Candy Lab

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ENTRY INFORMATION

Category: Retail/Direct Sales
Country where program ran: United States
Date program started/ended: 30 September – 1 December 2008

Product Description: MY M&M'S® Faces, a personalization innovation, allows consumers to put their favorite faces on M&M'S®. Exclusively online at mymms.com, consumers upload photos of loved ones and combine them with two to three custom messages on M&M'S® to create powerful, personalized, fun stories around special, memorable moments, like birthdays and weddings!

Advertiser/Client Name: Mars Direct
Media Channels: URL:
Website: http://host-d.oddcast.com/php/application_UI/doorId=296/clientId=165/

STRATEGY

Marketplace Challenge: