Campaign insights from Coca-Cola Japan - winner of the 2011 Warc Prize for Asian Strategy
Earlier this year, Warc launched its inaugural free-to-enter Warc Prize for Asian Strategy. The award aimed to find outstanding examples of strategic thinking in the Asia-Pacific region.
The winner of the $5,000 prize, selected by a panel of judges chaired by Ogilvy & Mather Worldwide CEO Miles Young, was Coca-Cola Japan, for the successful launch of its I Lohas brand of mineral water. The agency for the campaign was Coca-Cola's internal CCJC Creative Excellence unit, and the winning case study was authored by David Elsworth, the advertiser's Vice President of Creative Excellence.