Four tech trends – and what they mean for marketers

Scott Seaborn

How will the rapid pace of technological change affect the work of brand owners and marketing agencies?

Here are four key trends that will play out across the next five years – each with implications for brand strategy and communications programmes.

1. Hyper-connected devices

Devices will connect and communicate at increasing speeds. Connected media devices are constantly emerging, and they represent a wider spread of apparatus than the mobile telephone and tablet computer: internet-enabled fridges, interactive billboards, televisions, surface computers, vending machines, personal media devices, cars and even buildings are already talking to us via mobile devices and the internet. In the not-too-distant future, they will be talking to each other as well, and talking fast. Hardware will be hyper-connected.