How Alibaba uses consumer data models to drive offline conversions

Anna Hamill Warc

Read Part One of the series on how Alibaba uses big data to understand China's shoppers.

In Part One of Warc's exclusive report on Alibaba's big data strategy, the company's Director of Big Data and Technology, Danfeng Li, explained how the e-commerce giant captures first party data from customer smartphones in the stores of participatin