Microsoft: Cloud Power

This case study focuses on how fast and structured early research planning enhanced Microsoft's marketing communication of its Cloud Services, and the ongoing measurement and optimization to help continue business success in this rapidly developing market.

BUSINESS CONTEXT

There is a huge movement underfoot to move software services “to the cloud” as terms like SaaS (Software as a Service),PaaS (Platform as a Service),and IaaS(Infrastructure as a Service) become a part of the business lexicon. With its promise of lowering IT costs and increasing flexibility and information accessibility, this is quite simply the most significant area of investment and development for the information technology (IT) industry in general. Cloud-related services are projected to be worth $150Billion by 2013 at an annual growth rate of 26.5% over the next three years.[1]

MICROSOFT CONTEXT AND CHALLENGES