Volvo Cars North America: The XC90 experience in Volvo reality

This case study details how Volvo, the car manufacturer, used a virtual reality mobile app to generate interest around the launch of a new car model in the US.

Volvo Cars North America: The XC90 experience in Volvo reality

Campaign details

Brand: Volvo Cars North AmericaAgency: R/GACategory: Brand Awareness), Innovation(Silver), Mobile Video and Product/Services LaunchRegion: NA

Objective

Buying any car, especially...