Volvo Cars North America: The XC90 experience in Volvo reality

This case study details how Volvo, the car manufacturer, used a virtual reality mobile app to generate interest around the launch of a new car model in the US.

Volvo Cars North America: The XC90 experience in Volvo reality

Campaign details

Brand: Volvo Cars North America Agency: R/GA Category: Brand Awareness), Innovation(Silver), Mobile Video and Product/Services Launch Region: NA

Objective

Buying any car, especi

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands