Editora Abril: Subscribe, Brazil!
Country where program ran: Brazil
Date program started/ended: From March 15, 2010 to June 6, 2010
Product Description: The products were the subscriptions for Abril's magazines.
Abril is the largest and most influential communication group in Latin America. Throughout its history, it has grown and strengthening of a variety of communication channels. We have 7 of the ten largest magazines in Brazil and 4.6 millions subscriptions.
Advertiser/Client Name: Editora Abril
E-Mail and Instant Messaging
With the digital revolution, the publishing industry is turning upside down, and becoming more and more competitive. Costumers are even getting more demanding every day. Creating attractive campaigns is always a big challenge to engage the audience and go beyond selling and renewing subscriptions with large discounts.