Editora Abril: Subscribe, Brazil!

Entry Information

Category: Publishing/Entertainment
Country where program ran: Brazil
Date program started/ended: From March 15, 2010 to June 6, 2010

Product Description: The products were the subscriptions for Abril's magazines.

Abril is the largest and most influential communication group in Latin America. Throughout its history, it has grown and strengthening of a variety of communication channels. We have 7 of the ten largest magazines in Brazil and 4.6 millions subscriptions.

Advertiser/Client Name: Editora Abril
Media Channels:
E-Mail and Instant Messaging
Other

Strategy

Marketplace challenge:

With the digital revolution, the publishing industry is turning upside down, and becoming more and more competitive. Costumers are even getting more demanding every day. Creating attractive campaigns is always a big challenge to engage the audience and go beyond selling and renewing subscriptions with large discounts.