Solutors: The SMARTest for miles around

MAXIMUS Copenhagen

Entry Information

Category: Information Technologies
Country where program ran: Denmark
Dates program started/ended: May 2011 – June 2011

Product Description:

SMART Boards are Interactive Boards used for educational purposes in primaryschools, high schools, universities etc. A SMART Board is basically a giant touch computerscreen and instead of a mouse the teacher and students may use their fingers and/or a pen to write, draw and use the programs and the internet.

Advertiser/Client Name: Solutors A/S

Strategy

Marketplace challenge:

While Solutors enjoy a high market share in primaryschools, the adoption of Interactive Boards in so-called secondary education or youth education (High School, technical schools, trade., etc.) is generally very limited.

Consequently regular old-fashioned Black boards are widely used. This is obviously both an opportunity and a challenge.