ESOMAR Congress 2008: From the impact of social demands on brands to meeting the needs of urban consumers

James Aitchison and Geoffrey Precourt, of WARC Online, discover how brands can take advantage of societal change and how Philips and Henkel use co-creation and hear about Coca-Cola’s corporate responsibility strategy.

This is one of a series of edited extracts from the ESOMAR 2008 Annual Congress in Montreal. Other articles cover: