Supor: Non-Stick Pans

In 2010 SUPOR wanted to create a dynamic retail experience to increase customer enquiries and sales of its non-stick pans in retail malls across mainland China.

Supor: Non-Stick Pans

Leo Burnett Limited

SUMMARY

Non-stick pans are an indispensable tool in the kitchen of every Chinese household. With over 50 non-stick pan brands competing for a place in the kitchen, we were asked by our client to find a way to create a dynamic retail experience that would drive customer enquiry and sales of SUPOR non-stick pans in Retail Malls across the mainland. For a client with a limited budget this also meant coming up with an idea that could not only communicate but also had flexibility to be moved to any number of venues as needed....

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