Creativity and effectiveness

The IPA's report 'The link between creativity and effectiveness' analysed the results of merging the IPA Databank of Effectiveness Awards cases with the Gunn Report database of creativity.

Creativity and effectiveness

By Peter Field

Marketing and IPA Databank Consultant

In June 2010 the IPA published the results of merging the IPA Databank of Effectiveness Awards cases with the Gunn Report database of creativity in the report titled ‘The...