Marketing to women: Glass Lions and shattering the glass ceiling
Anil K Nair Additional credit: Vijay Sharma and Aarti Sawant Law & Kenneth Saatchi & Saatchi
Marketing to Women in India
This article is part a series on marketing to women in India. Read more.
"Take all the rules away. How can we live if we don't change?" - Beyoncé
Nowhere are Beyoncé's words more true as in modern day advertising. The world has changed and so is our advertising. Moving beyond our Mad Men era of 'made by men for women' advertising, we...