Rocket Man – V Pocket Rocket

Category: FMCG; Return on Investment; Most Integrated Campaign; Best Use of PR/Experiential in a Marketing Campaign
Agency: Colenso BBDO
Client: Frucor Beverages New Zealand Ltd

SUMMARY

V’s 2009 brand campaign and launch of their ‘Pocket Rocket’ energy shot created enormous sales growth for the already dominant brand, delivered V its most successful sales period ever, and in the words of Frucor CEO Carl Bergstrom, "unquestionably made 2009 a landmark year for V".

Delivering high growth in a recession for a megabrand that’s just had its most successful sales year on record is a tough ask.

But with a highly progressive campaign built on fresh insight, V made its way further into the conversations and behaviour of young New Zealanders.