Personalised targeting: The race for relevancy

Tracey Follows

Consumers' online behaviour has changed. It is now less transactional, predictable and linear, and more lateral.

Personalised targeting: The race for relevancy

Tracey Follows VCCP

Mobile devices offer location-based targeting, enabling brands to deliver the right message at the right time with local, relevant offers to consumers

The online medium has become known for...

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