The quest for fire

Paul Harper
Chairman, 4A's

My ten months as Chairman of the American Association of Advertising Agencies have reinforced my longstanding pride in you—my associates and competitors in this business and friends in the media. You are movers and shakers. I am proud to be one of you.

But I have a pride in this business of ours that runs even deeper than that. It relates to the mysterious force that really drives our business. We are in the business of changing things. We, as advertising men and women, are the great energizers of this marketplace. And the force that makes this possible is easily labelled but hard to define. Very simply stated, it is Creative Fire. In the few remaining minutes of this meeting, I want to talk about creative fire because that is what makes our business different; so exciting, so unpredictable, but in the end so productive.