Gillette Mach3 Turbo Sensitive: Shave Sutra

Gillette wanted to encourage Indian men to shave more often in order to increase purchase levels of their shaving products.

Gillette Mach3 Turbo Sensitive: Shave Sutra

Shahvez Afridi and Keegan D'Mello

Campaign details

Brand owner: P&G IndiaAgency: BBDO IndiaBrand: Gillette Mach3 Turbo SensitiveCountry: IndiaChannels used: Branded content, Events and experiential, Internet - display, Internet - general, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Print - general, unspecified, Product and other sampling, Public relations, Social media, Television, Word of mouth and viralMedia budget: 500k - 1 million

Executive summary

Gillette's long-term goal was all about getting Indian men to shave more often...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands