The New Mom Economy

A survey looking into U.S. mothers with young children (under the age of 12).

The New Mom Economy

THE YANKELOVICH MONITOR PERSPECTIVE SERIES

The Yankelovich MONITOR Perspective is a series of topical surveys on important issues in the consumer marketplace and American society in general. The Yankelovich MONITOR is the leading authority on consumer value and lifestyle trends in the U.S. consumer marketplace. MONITOR is the longest-running tracking of consumer trends and the most widely respected source of insights into consumer motivations. The MONITOR Perspective series continues this tradition of thought-leadership by providing an in-depth focus on issues of special topical interest.

This Perspective on the New Mom Economy involves a close working partnership...

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