Bavaria: DutchDress

In the run-up to the World Cup 2010 in South Africa, the Dutch advertising community capitalised on the national colour (orange) and created a range of orange-themed offerings.

Bavaria: DutchDress

Agency name: Selmore Client name: Bavaria Category: Retail or Trade Marketing

BACKGROUND

In the run-up to the World Cup in South Africa, the entire Dutch advertising community came up with an orange-tinted premium (orange is our national colour),...