Engaging Generation Z

This article explores what marketers need to know to successfully engage with Generation Z and how this generation differs from its predecessor, millennials.

Engaging Generation Z

Lucy Aitken

Noreena Hertz, English academic, economist and author, has nicknamed post-millennials "Generation K". Writing in The Guardian, she explained that this was "after Katniss Everdeen, the determined heroine of The Hunger Games....