The mobile grocery shop

Jo Rigby and Beth Uyenco

Omnicom Media Group and Microsoft Advertising joined together to look at the nature of the evolving relationship between the mobile phone and the grocery sector.

Purchase behaviour
Online retail
Mobile marketing, mobile web
Japan
South Korea
United Kingdom
Brazil
United States

The mobile grocery shop

Jo Rigby and Beth UyencoOmnicom Media Group and Microsoft

A new study reveals how mobile phones are used in grocery shopping and how receptive shoppers are to grocery messages.

From the days when we called home from the store to check...

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