Dove Men + Care: Real Men Challenge
Agency: Ogilvy & MatherClient: Unilever
Section I — Basic information
Business Results Period (Consecutive Months): January 2012 –June 2012
Start of Advertising/Communication Effort: January 31, 2012
Base Period as a Benchmark: January 2011 – June 2011
Section II — Situation analysis
a) Overall assessment
The problem: Dove is made for women
For the last decade, Dove has achieved critical and commercial success by eschewing the unrealistic images of women used by other brands, and offering the consumer a more truthful picture of herself - one she recognizes,...