Bar Posto 6: Feijoada and the Beanstalk

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Entry Information

Country where program ran: Brazil
Program start date: 04/07/12
Program end date: 06/30/12
Advertiser/Client Name: Bar Posto 6
Product/Service Description: Posto 6 is a bar located in Vila Madalena, São Paulo, Brazil, which is recognized as being one of the best in the city.
Category: Retail/Direct Sales (RDS)

Strategy

Business problem

Posto 6 is a tradicional bar and restaurant in Sao Paulo. They had to create a new strategy to retain their clients, facing new competitiors in the segment.

Target audience: Consumer

Size of target audience: 1,000-9,999

Campaign objectives

Feijoada is one of Brazil's most famous and typical dishes. Made from a delicious mix of black beans, pork and spices, it is traditionally eaten for lunch at bars and restaurants throughout the country every Saturday. Our challenge was to increase the number of feijoadas consumed at the bar, looking to make sure that the tables were as full as possible on Saturdays. We intended to sell at least 600 feijoadas over the action's 12 month run.