Advertising in Vietnam: Weathering the storm of capitalism and growing up fast

This article outlines three key trends advertisers in Vietnam should be aware of as Vietnamese consumers become increasingly aware of brands, outward looking and digitally connected.

Advertising in Vietnam: Weathering the storm of capitalism and growing up fast

Saby Mishra JWT Vietnam

Asian advertising in 2016: how brands should respond to trends in emerging economies

This article is part of a series on Asian advertising in 2016. Read more.

Among the rising frontier markets of the South East Asia region, Vietnam is an archetypical Mekong star.

Understanding the Vietnam story offers some fascinating insights to investors, corporates and business leaders on building businesses, consumer franchises, supply chains and brands in the vibrant but volatile frontier markets around the world.

Modern Vietnamese consumers are...

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