Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007

Michael Polonsky and Les Carlson


Research productivity has been the subject of increased interest within academia across disciplines. This interest has been stimulated by a number of issues. For example, governments of some countries (e.g. Australia, the UK, New Zealand and Hong Kong), who fund universities and academic research, are increasingly concerned with whether value obtained for these expenditures matches monetary outlays (Allen Consulting 2005). The research productivity of academics and institutions is also used as a measure of academic quality (Bakir et al. 2000), i.e. institutions that are more active from a research perspective are sometimes preferred by students and staff (Hult et al. 1997). As such, research performance rankings are used to promote the value of research to various stakeholders.