Optus: Clever buoy

This case study describes how Optus, an Australia mobile provider, created an ocean buoy that warned of shark attacks to boost cultural relevancy and demonstrate the value of its network.

Optus: Clever buoy

Paul Gregson, Jono Flannery and Dan Bye

Campaign details

Brand owner: OptusLead agency: M&C Saatchi SydneyContributing agency: Google AustraliaBrand: OptusCountry: AustraliaIndustryCall services and accessories, Fixed line providers, General...