Staedtler – Erase this letter
Agency name: I DO
Client name: Staedtler
Category: Business to Business
Staedtler is one of the oldest and most respected stationary-brands in the world.
In recent years the brand has faced tough competition from cheaper but qualitatively inferior alternatives.
Even 'classics' such as the superior Mars Plastic eraser are having a difficult time of it. Too few users are sufficiently aware that this product has a much better price/quality ratio than more competitive products.
Staedtler wanted to improve its brand image with important clients and prospects, and achieve higher sales results.