Hunting B2B Technology Innovations
Integrating analysis with Monte Carlo and time series benchmarks
Anne P. Bartlett
Solutions Market Development Group, Intel, United States
R. Scott Evans
Primary Research Organization, Vendor Products, Gartner, United States
Intel uses published market data from multiple analyst firms and industry periodicals, strategic conversations with industry analysts, system integrators. software vendors and equipment manufacturers to assess market developments. Published data gives Intel the historic view and static projections that help identify macro market trends. Conversations with industry peers provide individual points of information where near-term opportunities exist. However, neither input alone gives a comprehensive view of near-term emerging trends. The challenge is to match the macro projections with the leading-edge technology implementations being pioneered by industry innovators.