Nestlé Neslac Experts talk

The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).

For more information on this annual prize, visit www.warc.com/prize.

Campaign Details

Advertiser: Nestlé
Agency: Mindshare
Brand: Neslac
Campaign duration: March 2009
Campaign objective: Increase awareness; defend brand position; change brand image
Country: China
Media budget (USD): $250,001 - $1million
Media used: Branded content, Internet display, Internet search, Online video, Social media

Background & Strategy: