Warc Trends: The Content Revolution – Find the right content strategy for your brand (Executive Summary)
This is the summary version of The Content Revolution, a Warc Trends Report. Download the full version.
Four things to take from this report
Content is here to stay
The interest in content marketing is more than just a fad. It is a result of profound long-term changes within marketing and media. However, it still has questions to answer in terms of where it sits in a long-term brandbuilding strategy, and how brands can measure the effectiveness of content investment.
Content strategies are diversifying