Warc Trends: The Content Revolution – Find the right content strategy for your brand (Executive Summary)

David Tiltman
Warc


This is the summary version of The Content Revolution, a Warc Trends Report. Download the full version.


Four things to take from this report

  1. Content is here to stay

    The interest in content marketing is more than just a fad. It is a result of profound long-term changes within marketing and media. However, it still has questions to answer in terms of where it sits in a long-term brandbuilding strategy, and how brands can measure the effectiveness of content investment.

  2. Content strategies are diversifying